Airtel Zambia New Job Opening: Digital Brand Executive
VACANCY: Digital Brand Executive
LEVEL: Senior Officer
LOCATION: Lusaka
JOB PURPOSE
Drive Airtel’s Website and social media growth and content presence through innovative initiatives and stimulate the appeal to the customer. Develops innovative interactive web-based tools that compliment and contribute to the airtel communications media pool.
REPORTING TO THE BRAND AND COMMUNICATIONS MANAGER, THE MAIN REPSONSIBILITIS ARE;
1. Promotions and Brand building
- Brand custodian
- Ensure effective and timely execution of all campaigns development and roll out
- Support relevant marketing activities to support the development of the brand across the country
- Ensure Brand compliance under guidance of the Head of Brand and Marketing communications and Head of Department
2. Marketing Management
- Agency Management Relations
- Weekly Competition reports
- Market trend analysis reports
- Drive Website marketing ensuring delivery of SOV and clicks according to the approved business, Marketing plan, and budget.
- Plan tactical activities across all segments to drive traffic to Airtel Website
- Monitor evolution of customer segment needs, market, and industry
- Create web based solutions to usage of Airtel product and service offering
- Implement website enhancements such as new functionalities and updates
- Daily track the number of hits and run programs to grow the website traffic
- Maintain current information on the website and ensure all items posted follow Airtel group and OPCO specific guidelines
3. Communication
- All marketing communications carrying the brand logo to be in line with brand guidelines and brand communication standards
- Support all other functions driving brand values and ensuring custodianship of brand standard conformance in line with Website communications and Brand Assets
4. Project Management
- Ensure all projects are carried out within approved budget, set timelines and according to agreed calendar
- Works on special projects and assignments as requested by the Brand and Communications Manager or Marketing Director
REQUIREMENTS
- Minimum of a degree in Commercial discipline or Computer Science
- Project Management, Post Graduate diploma in CIM certifications will be an added advantage
- Excel and PowerPoint Competency
- At least 2 years working experience in the brand management space
- Proven working experience in digital marketing
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels (added advantage)
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
PERSONAL BEHAVIOUR REQUIRED IN THE POST.
- Business Awareness
- Customer Oriented
- Ability to work with cross-functional teams
- Ability to organize and prioritize multiple tasks
- High personal standards and goal oriented
- Excellent interpersonal skills
- Excellent and effective communications skills, both orally and in writing
- Good Team Player
CLOSING DATE
Suitable candidates are required to send their application & Curriculum vitae to [email protected]. Closing date for applications is Tuesday 18th April 2017.
Please note that all internal candidates are required to inform their respective line managers before applying