BAT Job Vacancy in Zambia: Trade Marketing Representative


  • Company: BAT
  • Location: Lusaka, Lusaka Province, Zambia
  • State: Lusaka
  • Job type: Full-Time
  • Job category: Sales/Marketing Jobs in Zambia

Our team in Zambia is looking for a Trade Marketing Representative to join our team.  In this role, your main responsibility would be to develop and implement a territory Trade Marketing plan that meets the requirements of the brand portfolio,

Merchandising and promotion particular to Area Trade Marketing objectives.

Principal Accountabilities:

  • Develop and implement a territory Trade Marketing plan that meets the requirements of the brand portfolio, Merchandising and promotion particular to Area Trade Marketing objectives.
  • Sound management of merchandising and promotion in outlets to achieve brand awareness, volume, and market share.
  • Ensure that Trade Channel and outlet type achieves territory distribution objectives of company drive brands in order that availability is maximized in line with brand strategies and market needs.
  • Implement National Presence Marketing and promotion programmes with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands (Drive Brands) throughout the territory by earning the active support of the trade.
  • Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing the understanding of the trade environment by imparting crucial trade knowledge to customers.
  • Manage financial accounts and assets for the area to ensure those Trade Marketing resources are secure and used efficiently and effectively.
  • Provide Trade Marketing information, performance reports and accounts to ensure that Area Manager and Key account handlers are fully informed at all time.

Essential requirements:

  • 2 years experience in related field
  • Diploma/Degree from a recognizable University
  • Comprehension of the Trade Marketing discipline
  • Self-discipline and organization
  • Excellent communication
  • Self-motivated
  • Achieving merchandising and promotion targets.
  • Accurate and well-maintained Outlet Classification Records.
  • Effective and efficient territory coverage and Kalamazoo completion.
  • Achieving agreed on targets from team meetings and Teamwork.

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall, and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapor and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo, and Voke.

Click here to apply