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• Company: Copperbelt University
• Location: Zambia
• State: Kitwe
• Job type: Full-Time
• Job Category: Education/Teaching Jobs in Zambia

The Copperbelt University is a Public University established through an Act of Parliament No. 19 of 1987. The University’s core business is Teaching, Research, Innovation, Industrialisation and Consultancy as a service to the nation. The University is an equal opportunity employer and hereby invites applications from suitably qualified and experienced candidates for appointment into the following positions in the Directorate of Commercial and Corporate Affairs

BRAND MARKETING OFFICER

Job Purpose: To develop and execute marketing programs that increase brand identity and brand awareness in order to shape the University’s outward image.

Main Duties and Responsibilities

• To maintain brand integrity across all University marketing and communications initiatives
• To analyze brand positioning and uncover student/customer insights to deliver innovative marketing campaigns
• To translate brand elements into plans and go-to-market strategies
• To supervise advertising, product designs, events and other forms of marketing to ensure branding is consistent across campaigns
• To coordinate activities of specialists involved in the brand positioning of the University including identified brand ambassadors.
• To assist in aligning the University around the brand’s direction, choices and tactics
• To implement marketing designs and activities to establish and maintain brand presence in the market
• To supervise the branding of items to be stocked in the CBU souvenir shop
• To analyze the success of marketing campaigns and create reports
• Undertake any other duties as may be assigned by the Head – Marketing and sales

Qualifications and skills

• Grade 12 or Form V Certificate minimum of 5 “O” levels with credit or better in English and Mathematics.
• Bachelor’s degree in Marketing, Business administration or other related field
• At least three (3) years post qualification professional experience

Required Attributes and Skills

• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers’ wishes
• Creativity and an ability to produce innovative and original ideas
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• Ability to think strategically and come up with campaigns

Salary Scale

The salary scale for this position is PSS04

Individuals meeting the above requirements should submit their application letters, accompanied by detailed curriculum vitae with photocopies of academic and professional certificates.

 

Method of Application

Applicants are to include three (3) names and addresses of referees, two of whom should be professionally acquainted with the applicant. Applications should be sent to the undersigned not later than Friday, 26^th March 2021. Electronic applications should be emailed to [email protected]

The Registrar

Copperbelt University

Jambo Drive, Riverside

P O Box 21692

KITWE