Brand Operations Manager: Nestle
Delight shoppers and consumers by executing strong brand experiences inspired on strong local insights.
Position Summary
- Develop and update consumer portrait, consumer engagement funnel for her/his brands.
- Provides local insights for communication campaigns, NPD and brand plans.
- Analyses consumer trends and highlights issues and opportunities.
- Understands shopper behaviors & in-store environment, contributes to category/channel/customer strategy, input into the pricing strategy, proposes SKUs for key channels and key customers.
- Source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for NESTLE categories and brands. Analyzing and collating shopper and trade insight. Monitor & analyses performance and trends within category in order to identify, highlight issues and opportunities that will support the business. Use the insights gained to segment and define overall priority channels, cross category strategies and prioritized plans that deliver channel growth based on shopper and customer requirements in line with overall market strategies.
- Collecting and collating trade related intelligence to develop effective in-store solutions.
- Responsible for recommending actionable consumer activation and in-store solutions based on a clear understanding on consumer and shopper behaviours within the Category/ sub Category. Drives implementation of consumer activations and in-store solutions and continuously review the effectiveness of our activities. Understands and recommends shopper touchpoints by customer/channel.
A day in the life of…
- Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
- Responsible for leading ICP gate 1 and facilitate gate 3 by identifying the key opportunities (incorporating local understanding on shoppers, category, customer, competition, channel and external environment).
- Accountable and responsible for implementing activities that deliver Category/ sub Category growth based on consumer, shopper and customer requirements as identified in ICP.
- To deliver a sustained competitive advantage by facilitating superior execution across NESTLE and the customer. Recommend and align execution standards by activity and channel. Identify relevant and actionable measures to track excellence in execution. Create and effectively communicates actions needed for superior outlet execution, by defining clear ownership and deadlines for all people involved. Run regular reviews to track progress by identifying issues and implement corrective actions. Review and apply learning to continuously improve the execution ability through the outlet level.
- Execute picture of success across priority channels. Recommend actionable in-store solutions for the Channel overall recognizing Category/ sub Category specific requirements. Drive implementation and review the effectiveness of our in-store actions. (Example: Perfect Store)
What will make you successful
- Minimum 6-8 years brand management and/or commercial manager experience.
- Demonstrable record of success in delivering key commercial KPI’s.
- Experience working in cross-functional teams.
- Strong leadership and team working skills.
- Customer and channel Knowledge.
- Highly numerate individual.
- Excellent data interpretation skills.
- Post Matric Qualification i.e. Bachelor’s Degree/IMM diploma.