British American Tobacco is Currently Recruiting: Trade Marketing Representative

Principal Accountabilities• Develop and implement a territory Trade Marketing plan that meets the requirements of the brand portfolio,

Merchandising and promotion are particular to Area Trade Marketing objectives.

• Sound management of merchandising and promotion in outlets to achieve brand awareness, volume and market share.

• Ensure that Trade Channel and outlet type achieves territory distribution objectives of company drive brands in order that availability is maximized in line with brand strategies and market needs.

• Implement National Presence Marketing and promotion programmes with optimum use of resources and

materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands

(Drive Brands) throughout the territory by earning the active support of the trade.

• Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trade environment by imparting crucial trade knowledge to customers.

• Manage financial accounts and assets for the area to ensure those Trade Marketing resources are secure, realise a return on investment for BATZ and used efficiently and effectively.

• Provide Trade Marketing information, performance reports and accounts to ensure that Area Manager and key stakeholders are always fully informed.

Context/ EnvironmentExternal environment

For BAT (Zambia) to become the First Choice of Zambian Smokers it is essential to achieve a level of excellence as Trade Marketing Representatives in every aspect of Trade Marketing as a discipline. To gain a competitive advantage over opposition brands and to enjoy continued success and further growth there is a need to continuously recall and put into practice BAT’s new Mission Statement and in particular the Trade Marketing and Distribution Missions.

Knowledge, Skills and ExperienceRequired:

• Required:

• Self-discipline and organisation
• Excellent communication
• Self-motivated

Desirable:

• Higher education

Key Success FactorsKey Success Factors:

• Achieving set volume and GTO targets
• Achieving agreed market share and share of voice targets.
• Executing agreed merchandising/planograming to achieve desired brand awareness.
• Accurate and well-maintained Outlet Classification Records.
• Effective and efficient territory coverage.
• Efficient and effective resource utilization. (Trade assets)