RESPONSIBILITIES

• meeting and liaising with clients to negotiate and agree on research projects
• preparing briefs and commissioning research
• formulating plans or proposals to present to your client or senior management
• writing and managing the distribution of surveys and questionnaires
• briefing interviewers and researchers
• liaising with and managing survey staff
• moderating focus groups
• undertaking ethnographic research (observing people in their homes and other environments)
• conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
• using statistical software to manage and organize information
• monitoring the progress of research projects
• analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts
• writing detailed reports and presenting results
• advising clients or senior management on how to best use research findings
• managing budgets.

QUALIFICATIONS AND EXPERIENCE

• Grade 12 Certificate
• Bachelor’s degree in Economics, Marketing, Business Administration/Management, Mathematics, Statistics, Monitoring, and Evaluation, or any related social science field
• Master’s degree in any relevant field
• 3 years of minimum hand on work experience as a researcher

SKILLS

The market researcher must have:

• interpersonal skills, with strong written and oral communication skills
• good analytical and numerical skills
• accuracy and pay attention to detail
• advanced Knowledge in the use of Microsoft Excel, PowerPoint, Access, and Word
• knowledge in the use of statistical packages such as SPSS, STATA, R, and Epi-Info will be an added advantage
• the ability to use initiative
• excellent organizational skills
• good business awareness
• creativity and problem-solving skills
• teamwork and negotiation skills
• an interest in psychology and behaviour