Marketing Officer Needed at KSM Management Consultants


POSITION: Marketing Officer

REPORTS TO: Managing Director

POSITION OVERVIEW

The Marketing Officer will oversee the company’s marketing campaigns both internally and externally and plays a key part in communicating the company’s marketing message.

JOB RESPONSIBILITIES

1. Preparing, planning and project managing the publication of all publicity material to maximise brand promotion.

2. Creating marketing campaigns and working with the company’s external Public Relations agency to see them executed. Creating and developing new innovative ways to communicate the company message to existing customers.

3. Contributing to the annual sales and marketing plan.

4. Planning and project managing marketing events and evaluating their success.

5. Evaluating the effectiveness of all marketing activity.

6. Supporting the sales team in day to day marketing activities.

7. Plan, develop and deliver campaigns as agreed within timescales.

GENERAL TASKS

1. Marketing collateral and publicity material

  • Preparing marketing collateral for the company’s corporate relations activities
  • Responsible for the company’s publicity stands and other event-support material
  • Responsible for ordering new marketing material and ensuring the supply of stock to events

2. Market Intelligence

  • Gathering information on competitors

3. Product Pricing

4. Public Relations

5. Advertising

  • Booking and designing advertising for the company
  • Creative input into advertising campaigns

6. Exhibitions and Events

  • Representing the company at various exhibitions and events
  • Coordinating the company’s presence at exhibitions e.g. Trade Fair, Agriculture Show
  • As well as above, any other duties given by management

ACCOUNTABILITY AND PERFORMANCE MEASURES

1. Brand awareness

2. Customer product knowledge

3. Brand visibility

4. Efficiency and effectiveness of marketing in the company

QUALIFICATIONS

1. Degree in Marketing

2. 3 years’ experience in marketing and brand communications

3. Should be a member of Zambia Institute of Marketing

4. Design skills including graphics

To apply send your CVs to [email protected] by 2nd December, 2016.