May/June 2017 Recruitment Ongoing at Zambia National Commercial Bank

Zambia National Commercial Bank Plc(Zanaco) is inviting applications from suitably
qualified and experienced individuals for the following job aimed at contributing to the
Bank’s strategic vision, in The Commercial Division Under the Marketing Department at Head Office.

Senior Marketing Specialist – 1

Responsibilities

• The Senior Marketing Specialist will be responsible for brand management, and building
  brand affinity by creating a corporate identity by planning, researching, and developing an effective brand and advertising strategies

Under the supervision of the Head Marketing, The following are among the
Job Key Responsibilities

• To understand the competitive market landscape and insights and based on
  these insights give recommendations
• Monitor production of marketing materials for print and the web
• Identify business opportunities and coordinate marketing activities
• Assist and provide creative inputs to website development
• Ensure consistent brand across all Bank channels and media platforms
• Lead the procurement and distribution of Bank collateral Manage and develop content for internal communication on marketing activities
• To support the business revenue growth and enhance profitability by developing
  and implementing strategic marketing initiatives that reach our target market
• To create unique customer experiences that ensure retention and contribute to
  positive relationships between the customer and the Bank
• To demonstrate what the brand can do for the customer and ensure that
  the promise delivered by a given communication is realized in the eyes of the
  customer
• To clearly articulate the Bank’s overall mission and vision to all stakeholders and
  find creative ways to appeal to potential customers
• To assist Head Marketing to prepare and implement the overall marketing
  strategy
• Analyze market trends so as to be able to actively participate in meetings and
  making recommendations to the rest of the marketing team
• Assist Head Marketing in preparing and managing the marketing budget
• Participate in the development of integrated strategies to maintain existing client
• Relationships in order to achieve deeper market penetration
• To identify opportunities for thought leadership which include conferences and
  publications
• Manage multiple projects, prioritize work and balance strategic and tactical issues
• Planning & management of exhibitions and any other product related events
• Internal/External Contact
• External: Agencies, Vendors
• Internal: All divisions

Qualifications

• Grade 12 Credit or above mandatory in Mathematics and English and any other
  three subjects
• Degree in Marketing or a related field
• Five (5) years experience in brand management and marketing
• Experience in identifying target audiences and devising campaigns that engage,
  inform and motivate
• Excellent understanding of the full marketing mix
• Strong analytical skills and data-driven thinking
• Strong knowledge of Bank products and channels and product and channel
  market demands
• Presentation and organisation skills
• Excellent organizational skills to work independently and manage projects
• Excellent written and oral communication skills
• Ability to understand and interpret customer needs
• The ability to work and thrive in a fast-paced, rapidly changing work
  environment
• Team player
• Efficient Time management
• Leadership qualities – natural leader and team player with strong influencing skills
• Strategic analysis
• Personal interest in staying up – to date on the latest trends
• Ambitious and energetic; able to get things done

How to apply
All applications must have an application/cover letter and detailed curriculum vitae indicating the position being applied for in the subject line and should be sent by email to:
The Chief Human Resource & Training Officer,
Human Resources And Training Division,
Zambia National Commercial Bank Plc,
Head Office
PO Box 33611
Lusaka.