MTN Zambia Currently Recruiting: Mobile Financial Services
Reporting to: Analytics & BI Manager
Key Responsibilities
- To assist in segmentation, targeting and positioning of offers and propositions
- To extend the customer lifetime
- To expand customer lifecycle value
- To increase the customer base
- To assist in creating offers and propositions based on micro-segments
- To measure offer performance and implement multiple iterations for offer profitability
- To manage MFS customer inactivity; RGS1, RGS 30 and RGS 90
- Track comprehensive campaign metrics and ROI for reporting and analysis post event
- Managing the recharge, and usage KPIs for the MFS business
- Managing the ARPU and Revenue per Transactions for the MFS business
- Optimizing the relationship between the GSM and MFS behavior of the customer
- Managing the active MFS subscriber base with the objective of enhancing the customer life on network
- Managing the various MFS customer age on network buckets so as to minimize flow of customers into the inactive bucket
Candidate Requirements
- BSC in IT or any other Business/Commerce related degree
- At least 1 year experience of marketing in dynamic and fast moving goods/services industry
Applications should be e-mailed to [email protected]. Please indicate the job title in the subject of your e-mail and use your full name and the job title you are applying for as the filename of your application. Application should consist of your letter and CV only, in a single document.
Hand delivered or posted applications will not be accepted and closing date for accepting an application is 05/12/2017.