• Company: MTN
• Location: Lusaka, Lusaka Province, Zambia
• State: Lusaka
• Job type: Full-Time
• Job category: IT/Telecom Jobs in Zambia

Job Title: Senior Manager: Brand & Segments

Responsibilities include:

• To build and position MTN as a leading brand in the market in the category of telecommunications, enhancing the brand image and corporate reputation of the company internally and externally.
• To deliver all approved communication initiatives across MTN Zambia and guarantee consistency of communications efforts.
• Develop programmes targeting Mass and Youth segments
• Segment-specific marketing and sales enablement to ensure optimal engagement of customers in growing the portfolio of products.
• Ensure that programs focus on customer value within industry
• Own, grow and manage the brand and clearly define and communicate MTN Brand promise and Customer promise
• Set brand and communication guidelines
• Translate communication concepts into a customer experience approach and service commitment
• Investigate introduction of brand icon/characters in association with MTN Brand and liaise with Customer Relations and Sales to ensure consistency between brand promise and experience delivered
• Drive the built philosophy as communication/campaign platform for MTN Zambia
• Design and manage the execution of Advertising, marketing and promotions (AMP) strategy with the focus on enhancing MTN’s visibility
• Manage and deliver consumer and business segments communications projects, as well as retail driven communication projects, to guarantee optimal translation of requirements, consistency and alignment
• Consolidate overall communications plans, in accordance with the needs of functional areas (brand, segment mgr, product mgrs., channel mgrs.) and ensure consistency of all communication initiatives
• Ability to seek out and identify opportunities to provide solutions to customer’s current or future needs; Displays entrepreneurial spirit and enthusiasm to explore new ideas and the unknown and visualize what is possible.
• Ability to identify and analyse what is important and to interpret and synthesize issues and date in order to draw conclusions; ability to understand interdependencies and cause and effect relationships.
• Knowledgeable about all functional elements which are important for driving revenue and profitability; especially managing cost and budgeting

Candidate Requirements

• Any Marketing-related degree
• A minimum of 5 years Marketing experience and at least 2 years in a Senior Marketing role at a category level
• 2-3 years Telecomms industry experience or FMCG experience
• Experience in communications and Brand Management

How to Apply

Submit your CV to [email protected]