Ongoing April Recruitment at Airtel Zambia

Airtel is the number one service provider covering every district in Zambia and offering the widest range of tariffs & Value Added Services on the market suiting all our subscribers. Conceive, develop and execute the Sales & Distribution strategy for Zambia that would result in achieving incremental customer market share (CMS) and revenue market share (RMS) leadership in Zambia. This will come in the form of retail penetration, channel appointment, management, engagement and enhanced market coverage. The incumbent will partner with the Chief Commercial Officer in strategizing and rolling out transformational initiatives in Sales and routes to market that would result in a sustainable competitive advantage for Airtel in Zambia.

Job Title: Sales and Distribution Director


  • Develop strategies to enhance the width and depth of distribution, through appointment of right channel partners which would translate into increased acquisitions, increase in Share of Gross Additions, higher revenues, increase in channel engagement and satisfaction scores
  • To demonstrate excellence in distribution through effective market planning and execution.
    Ensure implementation of agreed acquisition strategies for the business so as to enhance the leadership position in customer market share in every region
  • Monitor relative performance of Airtel against it competitors on a periodic basis across all regions with focus on Revenue and Customer Market Share
  • Develop targeted roadmaps for maximizing revenue from all revenue verticals
  • Drive synergies across customer segments for overall revenue enhancement – drive cross-pollination across several sales channels and customer segments
  • Identify and justify new coverage areas for network expansion and develop and implement new town launch strategies that would deliver market leadership in the shortest possible time
  • Execute a Distribution strategy for the regions that is customer facing in terms of availability and reach and nurtured by a strong relationship with channel partners
  • Conceptualize and implement trade engagement programs, monitor ROI of channel partners and maintain healthy trade relationships and effectively utilize it for improving Airtel’s position in the Marketplace
  • Ensure availability of all of the products to customers across all the regions in Zambia
  • Lead & Implement various Distribution Projects
  • Work closely with PM & Transformation team to develop & implement various Distribution projects
  • End to end responsibility for overall management of new projects and business initiatives
  • Formulate, monitor and control for effective and efficient deployment of Distribution budget within Zambia
  • Evaluate, forecast and measure performance against plans
  • Lead the production of regular dashboard reports with analysis of major trends or issues for review with COO, CEO and Distribution Head-Airtel Africa
  • Keep Net Acquisition costs and other sales and distribution related cost under control to ensure that EBITDA margins across regions are sustained
  • Develop a bench strength of future leaders through coaching &mentoring
  • Establish team performance expectations
  • Resource allocations consistent with short and longer term plans across all the regions
  • Review Direct Reports performance and recommend appropriate rewards and recognition
  • Create a process for structure plans for Relationship Management across all Vertical functions.


  • Bachelor’s degree in a business-inclined discipline
  • An MBA would be preferred additional qualification
  • 15 years of experience in sales and distribution
  • Five years of experience in Telecommunications and consumer sales environment
    Experience at senior executive level
  • Very strong exposure in establishment and expansion of market penetration

Other requirements

  • Culturally aware and adept at working across multiple Zambian geographies
  • Strong analytical skills
  • In-depth Business understanding
  • Customer focus or orientation
  • Strong partner relationship management
  • Strong leadership skills and interpersonal skills
  • High on entrepreneurial spirit

How to apply
Send your application & curriculum vitae to the undersigned:

For more information

Airtel Zambia (Showgrounds, Lusaka)

Subscribe For Latest Job Updates

Signup and Get Exclusive Access  To New Top Jobs For Free!