Submit CV at British American Tobacco Zambia – May 2017

Job Title: Head of Trade

  1. Translate the corporate strategy into a marketing strategy that grows the BAT brands penetration and maximizes the ROI, ensuring:
  2. Development and management of an appropriate brand portfolio to meet consumer segment requirements.
  3. Development and implementation of a trade marketing & distribution strategy that meets objectives set for consumer and customer segments.
  4. Integration of market, consumer and customer insights across the marketing organization, facilitating the formulation of the marketing strategy.
  5. Achievement of end market business strategies.
  6. Drive the implementation of the marketing strategy:
  7. Ensure that the marketing organization develops and implements efficient and effective marketing programs,
  8. Identify necessary changes in strategy and priorities during implementation
  9. Optimize effectiveness and efficiency of company’s resources
  10. Lead and drive the implementation of global initiatives in the end market.
  11. Establish goals and KPIs for all Marketing areas and track ongoing results.
  12. Allocate budget for all Marketing areas with support from direct reports, Marketing Finance Manager,  end market GM’s and Marketing Managers.
  13. Drive an on-going process of marketing evaluation and innovation in order to achieve the maximum competitiveness in packaging, product, communications, price, and image.
  14. Ensure compliance with International Marketing Standards 2 and dissemination of knowledge and learning throughout the organization, facilitating productivity gains and continuous improvement.

Essential requirements

  • Degree in Marketing, Business Administration or other Commercial disciplines;
  • At least 5 years’ in Trade Marketing & Distribution management experience in an FMCG company;
  • Proven leadership skills;
  • Ability to engage with high level internal & external stakeholders;
  • Excellent knowledge of Trade Marketing & Distribution best practice;
  • Understanding of the Sales & Operations Planning process;
  • Point of Sales Materials (POSM) development and planning;
  • Budget planning experience;
  • Understanding of marketing research and information tools; and
  • Fluent in English.

Click Here To Apply

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